• Cpr Prime Essential Cleanse Shampoo 300ML Cpr
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Cpr Prime Essential Cleanse Shampoo 300ML

Cpr Prime Essential Cleanse Shampoo 300ML

$27.95 AUD
$27.95 AUD
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Cpr Prime Essential Cleanse Shampoo 300ML
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The Ultimate Detox: CPR Prime Essential Cleanse Shampoo (300mL)

The essential "clean slate" for hair that needs a fresh start. CPR Prime Essential Cleanse is a high-performance, deep-cleansing clarifying shampoo designed to remove the "invisible" enemies of healthy hair.
From stubborn styling product buildup and environmental pollutants to hard water minerals and chlorine, this formula purifies without stripping the hair of its natural vitality.

Think of this as a "detox" for your scalp and strands—perfect for prepping hair before a chemical service, a professional treatment, or simply as a weekly ritual to restore bounce and shine to "tired" hair.

 

Why Prime Essential Cleanse is a Kit Essential:

  • Deep Clarifying Action: Effectively breaks down resins, waxes, and silicones from styling products that regular shampoos can leave behind.

  • Mineral & Metal Removal: Ideal for those in areas with hard water or for regular swimmers, as it gently lifts away chlorine, salt, and mineral deposits that cause brassiness or brittleness.

  • Pre-Service Perfection: Clears the hair’s "pathway," allowing professional colours, perms, and smoothing treatments to penetrate more evenly and last longer.

  • Scalp Health: Clears the follicles of debris and excess sebum, creating an optimal environment for healthy hair growth.

  • Gentle Integrity: Unlike many harsh clarifiers, CPR’s formula is balanced with Natural Technology (including Wheat Protein) to ensure the hair remains strong and hydrated, not "squeaky" or straw-like.

  • Sulphate & Paraben Free: Crafted with a commitment to hair health, making it safer for frequent use compared to traditional industrial-strength clarifiers.
     

Who Should Use It?

  • The Product Lover: If you use dry shampoo, hairspray, or heavy serums daily.

  • The Swimmer: To prevent "green" tones and dryness caused by chlorine.

  • The Blonde: To remove environmental dullness and keep tones crisp and bright.

  • The Treatment-Seeker: Use this immediately before applying a deep conditioning mask or "Marsh-Mellow" Reconstructor to ensure the treatment can actually reach the hair shaft.
     

How to Use for a True Deep Clean:

  1. Apply: Massage a generous amount into wet hair and scalp.

  2. Lather: Work into a rich lather. For heavy buildup, leave the foam on for 2–3 minutes to allow the clarifying agents to work.

  3. Rinse: Rinse thoroughly with warm water.

  4. Repeat (If Needed): If your hair has significant buildup, a second light cleanse is recommended.

  5. Restore: Always follow with a nourishing conditioner or treatment mask to seal the cuticle and lock in moisture.
     

Reset your hair to its most natural, vibrant state. Experience the purity of CPR Prime Essential Cleanse!

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