ASP Elixir Colour 7.7 Medium Blue Ash Blonde 100ML

ASP Elixir Colour 7.7 Medium Blue Ash Blonde 100ML
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Cool Sophistication: ASP Kitoko Elixir Colour – 7.7 Medium Blue Ash Blonde (100ML)

Achieve the ultimate cool-toned finish with professional-grade precision.
The ASP (Affinage Salon Professional) Kitoko Elixir Colour in 7.7 Medium Blue Ash Blonde is a high-performance permanent hair colour designed for those who want a rich, medium blonde with powerful anti-orange capabilities.
The ".7" blue-ash reflects are specifically formulated to neutralise stubborn copper and warm undertones, delivering a crisp, metallic-cool result that exudes elegance.

Crafted with ASP’s signature GPS-TECnology™, this colour doesn't just pigment the hair; it actively protects and nourishes the hair fibre during the process, ensuring a healthy, high-shine finish.

 

Why the 7.7 Medium Blue Ash Blonde is a Stylist Favourite:

• Powerful Neutralisation: The blue-base ash is the strongest tool for counteracting orange/copper tones in Level 7 hair, ensuring your medium blonde stays cool and neutral.

• GPS-TECnology™: This "Geographical Positioning System" technology precisely directs the colour deep into the hair cortex, ensuring uniform coverage, incredible longevity, and reduced damage.

• Ultra-Low Ammonia: Formulated with a low-ammonia content, it provides a much more comfortable experience for the scalp and maintains the hair's natural integrity.

• Advanced Nourishment: Enriched with Shea Butter and Argan Oil, this cream-based colour leaves hair feeling conditioned, soft, and remarkably shiny.

• 100% Grey Coverage: Provides total, opaque coverage for grey hair while maintaining a multidimensional, natural look.

• Economic 100ML Tube: The large tube size offers excellent value, allowing for multiple applications or enough product for even the thickest, longest hair.
   

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The Result of 7.7:

• On Natural Level 6/7 Hair: Produces a sophisticated, cool medium blonde without a hint of brassiness.

• As a Toner: Perfect for refining pre-lightened hair that has pulled too much orange, dragging the tone down to a perfectly balanced "mushroom" or "denim" blonde.
   

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Professional Mixing & Application Guide:

• Mixing Ratio: 1 part Elixir Colour : 1.5 parts Developer (e.g., 50ml colour to 75ml developer).

• Developer Choice: * Use ASP 10 Vol (3%) for deposit-only or toning.

  • Use ASP 20 Vol (6%) for standard grey coverage and 1-2 levels of lift.

• Processing Time: Typically 30–45 minutes depending on the desired intensity and grey percentage.
   

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Pro Tip for Maintenance:

To keep your Blue Ash Blonde from fading into warmth, always recommend a professional blue or purple toning shampoo (like ASP Mode Cool Blonde) for home maintenance.
This helps "recharge" the cool reflects between salon visits.
 

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Master the art of the cool blonde. Add ASP Elixir 7.7 to your colour repertoire for flawless, brass-free results every time!