ASP Elixir Colour 5.44 Chocolate Orange 100ML

Vibrant Depth & Radiance: ASP Elixir Permanent Colour – 5.44 Chocolate Orange (100ML)

Ignite your brunette with a fusion of rich cocoa and sunset copper.
ASP (Affinage Professional) Elixir Colour in 5.44 Chocolate Orange is a high-performance permanent hair colour designed for those who want a multidimensional, warm-toned finish. This shade perfectly balances the depth of a light chocolate brown with the intense, fiery vibrancy of double-copper (.44) reflects.

Formulated with ASP’s signature GPS-TECnology™, this colour doesn't just sit on the surface; it precisely directs the pigment to the optimal location within the hair shaft, ensuring incredible longevity, uniform coverage, and a mirror-like shine.

 

Why ASP Elixir Stands Out:

• Advanced GPS-TECnology™: Oxygen is drawn deep into the hair fibre, ensuring the colour is locked in from the inside out for reduced fading and maximum vibrancy.

• Ultra-Low Ammonia: Experience a more comfortable service with a formula that is gentle on the scalp and hair, significantly reducing the "chemical" scent during application.

• Shea Butter & Argan Oil Infusion: These nourishing botanicals protect the hair during the oxidative process, leaving the hair feeling softer, stronger, and more hydrated than before you coloured it.

• Double Pigment Intensity: The ".44" indicates a double dose of copper, ensuring the "Orange" in Chocolate Orange remains bold and luminous, even on darker bases.

• 100% Grey Coverage: Provides complete, opaque coverage on even the most resistant white hair while maintaining a natural, non-flat appearance.

• Vegan-Friendly Formula: Composed of more than 90% naturally derived ingredients, sourced from sustainable origins.

   

   

Pro Mixing & Application Guide:

• Mixing Ratio: 1 part Elixir Colour : 1.5 parts Developer (e.g., 100ml colour to 150ml developer).

• Developer Choice: * Use 10 Vol (3%) for tone-on-tone or going darker.

  • Use 20 Vol (6%) for 1–2 levels of lift and standard grey coverage.

  • Use 30 Vol (9%) for up to 3 levels of lift and maximum copper brightness.

• Processing Time: 30–45 minutes depending on the desired intensity and grey percentage.
   

The "Chocolate Orange" Result:

• On Darker Bases (Level 3-4): Adds a rich, warm mahogany and copper glow that comes to life in the sunlight.

• On Medium Bases (Level 5-6): Delivers the true "Chocolate Orange" look—a delicious, burnt-copper brunette with high shine.

• On Pre-Lightened Hair: Results in an ultra-vibrant, intense copper-bronze with deep chocolate undertones.
   

Elevate your professional colour menu with the luxury of ASP. Deliver the warmth, shine, and durability your clients crave with 5.44 Chocolate Orange.