ASP Colour Dynamics Pure Purple Ultra Vibrant Semi Permanent 150ML

ASP Colour Dynamics Pure Purple Ultra Vibrant Semi Permanent 150ML
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Electrify Your Style: ASP Colour Dynamics – Pure Purple (150ML)

Experience high-definition violet like never before.
ASP (Affinage Salon Professional) Colour Dynamics in Pure Purple is an ultra-vibrant, semi-permanent professional hair color designed to deliver intense, head-turning results.
Infused with advanced color technology, this "Ultra-Vibrant" formula provides a deep, royal purple saturation that remains luminous and multidimensional.

Whether you are looking for a full head of vivid color, bold slices, or a custom-blended pastel, Pure Purple offers the creative flexibility to achieve a professional, high-shine finish without the need for peroxide or ammonia.

 

Why Colour Dynamics is a Stylist Favorite:

• Ultra-Vibrant Pigmentation: Formulated with high-density direct dyes for a "Pure Purple" result that is punchy, rich, and fade-resistant.

• Built-in Conditioning: The conditioning cream base is enriched with Shea Butter and Argan Oil, which deeply nourish the hair during the coloring process, leaving it feeling silkier and stronger than before you started.

• Datem Plus® Technology: ASP’s unique technology ensures even pigment distribution, preventing "patchy" results and ensuring the color grips the hair for maximum longevity.

• Damage-Free Formula: 100% Ammonia-free and Peroxide-free. It is a gentle, deposit-only color that respects the integrity of the hair fiber.

• Customizable Intensity: Use it "neat" for a bold, neon-violet look, or mix it with ASP Pasteliser to create soft, dreamy lavender or lilac tones.
   

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How to Achieve the Perfect Purple:

1. Preparation: For the most vibrant, "true-to-tone" results, apply to hair that has been pre-lightened to a Level 9 or 10. (While it can add a deep tint to natural dark hair, the "Ultra-Vibrant" effect is best seen on lightened bases).

2. Application: Shampoo the hair and towel dry. Wear gloves and apply Pure Purple evenly to the hair. Use a tint brush or comb through to ensure total saturation.

3. Processing: Leave for 15 to 30 minutes. Increasing the processing time or adding gentle heat will result in a deeper, longer-lasting color.

4. Rinse: Rinse thoroughly with cool water until the water runs clear. Do not shampoo immediately after rinsing to allow the pigment to settle.
    

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Pro Styling Tip:

To keep your Pure Purple looking electric, suggest a sulfate-free shampoo and recommend that clients minimize hair washing and use cool water.
This seals the hair cuticle and locks that vibrant violet in for longer!
 

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Unleash your creativity and go bold. Add the power of ASP Pure Purple to your toolkit for a violet that truly pops!