{"product_id":"pureology-serious-color-care-pure-volume-shampoo-concentrated-formula-266ml","title":"Pureology Serious Color Care Pure Volume Shampoo Concentrated Formula 266ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003ePureology Serious Color Care Pure Volume Shampoo Concentrated Formula 1000ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003cp style='box-sizing: inherit; max-width: 450px; line-height: 1.8; margin: 0px 0px 1em; color: rgb(41, 0, 39); font-family: FFDINRoundWebRegular, \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 17.008px; background-color: rgb(255, 255, 255);'\u003eA gentle volumizing shampoo for sensitized color-treated hair, the Pureology Extra Care Shampoo contains lightly balanced cationic polymers to remove volume inhibiting buildup and oil but won't remove natural oils and color.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: inherit; max-width: 450px; line-height: 1.8; margin: 0px 0px 1em; color: rgb(41, 0, 39); font-family: FFDINRoundWebRegular, \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 17.008px; background-color: rgb(255, 255, 255);'\u003eThe Pure Volume System delivers body-boosting formulas that weightlessly elevate strands for a light, airy, full-bodied finish and extraordinary color protection. Flexible volumizers, fortifying wheat protein and refreshing eucalyptus lift hair, help stimulate the scalp and add shine. Ultra gentle cleansers remove volume-inhibiting buildup to infuse hair with fullness, while exclusive AntiFade Complex protects color vibrancy. The signature aromatherapy is a blend of musk, amber, peach and jasmine.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: inherit; max-width: 450px; line-height: 1.8; margin: 0px 0px 1em; color: rgb(41, 0, 39); font-family: FFDINRoundWebRegular, \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 17.008px; background-color: rgb(255, 255, 255);'\u003ePureology Pure Volume - Shampoo contains ZeroSulfate, high foaming, light formula removes volume inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: inherit; max-width: 450px; line-height: 1.8; margin: 0px 0px 1em; color: rgb(41, 0, 39); font-family: FFDINRoundWebRegular, \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 17.008px; background-color: rgb(255, 255, 255);'\u003eFlexible body boosters, fortifying wheat protein, eucalyptus and the exclusive AntiFadeComplex\u003cspan style=\"box-sizing: inherit; font-size: 6.8032px; line-height: 0; position: relative; vertical-align: top; top: 0.5em;\"\u003e®\u003c\/span\u003e, deliver magnificent volume and colour retention.\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003cp style=\"box-sizing: inherit; max-width: 450px; line-height: 1.8; margin: 0px 0px 1em;\"\u003e\u003cspan style=\"box-sizing: inherit; font-weight: bolder;\"\u003eBENEFITS:\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cul style=\"box-sizing: inherit; padding-left: 1em;\"\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eConcentrated volumising shampoo for extra-sensitized, fine colour-treated hair\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eProvides additional detangling and slip\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eSulfate free\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eContains natural plant extracts\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003e100% vegan\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eSulfate-free shampoo cleanses without drying\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eCreates volume and body\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eCreates lightweight volume without damaging colour\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; font-size: 1.063em; line-height: 1.6; list-style: disc;\"\u003eIncreases shine\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n","brand":"Pureology","offers":[{"title":"Default Title","offer_id":40787012550767,"sku":"PY PV Shamp 266ML","price":56.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2629\/files\/6435_7171_62478ce9da9f72.82731974_PyPVShamp266ML_large_4af6ad1c-a256-46a0-b390-4ad4d8643883.jpg?v=1768367565","url":"https:\/\/www.thefinishingtouch.com.au\/products\/pureology-serious-color-care-pure-volume-shampoo-concentrated-formula-266ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}