{"product_id":"pravana-chromasilk-vivids-smokey-violet-90ml","title":"Pravana ChromaSilk Vivids Smokey Violet 90ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003ePravana ChromaSilk Vivids Smokey Violet\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003e 90ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n#Vivid #Pravana #Lasting #Colours\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003ch2\u003eEmbrace Dark Elegance: Pravana ChromaSilk Vivids Smokey Violet (90ML)\u003c\/h2\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eDive into a world of sophisticated colour with Pravana ChromaSilk Vivids Smokey Violet.\u003c\/b\u003e\u003cbr\u003e\r\nThis professional-grade 90ML direct dye is your key to achieving a stunning, deep violet shade with a modern, smoky finish.\u003cbr\u003e\r\n\u003cspan class=\"citation-103 citation-end-103\"\u003eIts unique formula delivers rich, intense pigment that is both long-lasting and fade-resistant, ensuring your dramatic look remains captivating and fresh.\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cspan class=\"citation-102 citation-end-102\"\u003ePravana ChromaSilk Vivids is a trusted name in fashion colour, renowned for its brilliant, multi-dimensional results that leave hair feeling healthy and looking incredibly glossy.\u003c\/span\u003e\u003cbr\u003e\r\nSmokey Violet is the perfect shade for anyone seeking a deep, moody colour with a touch of mysterious elegance.\u003csources-carousel-inline _nghost-ng-c3066860707=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003csource-inline-chips _ngcontent-ng-c3066860707=\"\" _nghost-ng-c786323692=\"\" class=\"ng-star-inserted\"\u003e\u003csource-inline-chip _ngcontent-ng-c786323692=\"\" _nghost-ng-c814695323=\"\" class=\"ng-star-inserted\"\u003e\u003c\/source-inline-chip\u003e\u003c\/source-inline-chips\u003e\u003c\/sources-carousel-inline\u003e\u003c\/p\u003e\r\n\r\n\u003cdiv _ngcontent-ng-c814695323=\"\" class=\"source-inline-chip-container ng-star-inserted\"\u003e\u003cbutton _ngcontent-ng-c814695323=\"\" cdkoverlayorigin=\"\" class=\"button ng-star-inserted\" jslog=\"262206;track:generic_click,impression\"\u003e\u003cmat-icon _ngcontent-ng-c814695323=\"\" aria-hidden=\"true\" class=\"mat-icon notranslate symbol gds-icon-s google-symbols mat-ligature-font mat-icon-no-color\" data-mat-icon-name=\"link\" data-mat-icon-type=\"font\" fonticon=\"link\" role=\"img\"\u003e\u003c\/mat-icon\u003e\u003c\/button\u003e\u003c\/div\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhy Pravana ChromaSilk Vivids Smokey Violet is Your Next Colour Obsession:\u003c\/h3\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eVibrant, Smokey Pigment:\u003c\/b\u003e Delivers a deep, rich violet hue with a sophisticated, muted undertone that prevents it from looking too bright or artificial.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eReady-to-Use Direct Dye:\u003c\/b\u003e\u003cspan class=\"citation-101 citation-end-101\"\u003e This colour is a direct dye that requires no developer, making it simple to apply and perfect for creating vibrant results on pre-lightened hair.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eLong-Lasting \u0026amp; Fade-Resistant:\u003c\/b\u003e\u003cspan class=\"citation-100 citation-end-100\"\u003e The ChromaSilk technology helps to lock in colour, ensuring your smoky violet shade stays vibrant and true-to-tone for longer.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eIntense Shine \u0026amp; Condition:\u003c\/b\u003e\u003cspan class=\"citation-99 citation-end-99\"\u003e Formulated to leave hair feeling incredibly soft, smooth, and radiating with a brilliant, healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003e100% Vegan \u0026amp; Cruelty-Free:\u003c\/b\u003e\u003cspan class=\"citation-98 citation-end-98\"\u003e Aligns with Pravana's commitment to ethical beauty, ensuring no animal-derived ingredients or animal testing.\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e\u003csources-carousel-inline _nghost-ng-c3066860707=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003csource-inline-chips _ngcontent-ng-c3066860707=\"\" _nghost-ng-c786323692=\"\" class=\"ng-star-inserted\"\u003e\u003csource-inline-chip _ngcontent-ng-c786323692=\"\" _nghost-ng-c814695323=\"\" class=\"ng-star-inserted\"\u003e\u003c\/source-inline-chip\u003e\u003c\/source-inline-chips\u003e\u003c\/sources-carousel-inline\u003e\u003c\/p\u003e\r\n\r\n\t\u003cdiv _ngcontent-ng-c814695323=\"\" class=\"source-inline-chip-container ng-star-inserted\"\u003e\u003cbutton _ngcontent-ng-c814695323=\"\" cdkoverlayorigin=\"\" class=\"button ng-star-inserted\" jslog=\"262206;track:generic_click,impression\"\u003e\u003cmat-icon _ngcontent-ng-c814695323=\"\" aria-hidden=\"true\" class=\"mat-icon notranslate symbol gds-icon-s google-symbols mat-ligature-font mat-icon-no-color\" data-mat-icon-name=\"link\" data-mat-icon-type=\"font\" fonticon=\"link\" role=\"img\"\u003e\u003c\/mat-icon\u003e\u003c\/button\u003e\u003c\/div\u003e\r\n\r\n\t\u003cp\u003e \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to Use for Captivating Results:\u003c\/h3\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eImportant:\u003c\/b\u003e\u003cspan class=\"citation-97 citation-end-97\"\u003e This product is a direct dye for professional use or by individuals experienced in hair colouring.\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e \u003cspan class=\"citation-96 citation-end-96\"\u003eFor best results, it should be applied to clean, pre-lightened hair (Levels 7 or higher).\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e A strand test is highly recommended before a full application.\u003csources-carousel-inline _nghost-ng-c3066860707=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003csource-inline-chips _ngcontent-ng-c3066860707=\"\" _nghost-ng-c786323692=\"\" class=\"ng-star-inserted\"\u003e\u003csource-inline-chip _ngcontent-ng-c786323692=\"\" _nghost-ng-c814695323=\"\" class=\"ng-star-inserted\"\u003e\u003c\/source-inline-chip\u003e\u003c\/source-inline-chips\u003e\u003c\/sources-carousel-inline\u003e\u003c\/p\u003e\r\n\r\n\u003cdiv _ngcontent-ng-c814695323=\"\" class=\"source-inline-chip-container ng-star-inserted\"\u003e\u003cbutton _ngcontent-ng-c814695323=\"\" cdkoverlayorigin=\"\" class=\"button ng-star-inserted\" jslog=\"262206;track:generic_click,impression\"\u003e\u003cmat-icon _ngcontent-ng-c814695323=\"\" aria-hidden=\"true\" class=\"mat-icon notranslate symbol gds-icon-s google-symbols mat-ligature-font mat-icon-no-color\" data-mat-icon-name=\"link\" data-mat-icon-type=\"font\" fonticon=\"link\" role=\"img\"\u003e\u003c\/mat-icon\u003e\u003c\/button\u003e\u003c\/div\u003e\r\n\r\n\u003cdiv _ngcontent-ng-c814695323=\"\" class=\"source-inline-chip-container ng-star-inserted\"\u003e\u003cbutton _ngcontent-ng-c814695323=\"\" cdkoverlayorigin=\"\" class=\"button ng-star-inserted\" jslog=\"262206;track:generic_click,impression\"\u003e\u003cmat-icon _ngcontent-ng-c814695323=\"\" aria-hidden=\"true\" class=\"mat-icon notranslate symbol gds-icon-s google-symbols mat-ligature-font mat-icon-no-color\" data-mat-icon-name=\"link\" data-mat-icon-type=\"font\" fonticon=\"link\" role=\"img\"\u003e\u003c\/mat-icon\u003e\u003c\/button\u003e\u003c\/div\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003col start=\"1\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003ePrepare Hair:\u003c\/b\u003e\u003cspan class=\"citation-95 citation-end-95\"\u003e For the most vibrant and accurate result, hair should be pre-lightened to the appropriate level and shampooed with a deep cleansing shampoo.\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e Do not condition.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eApplication:\u003c\/b\u003e\u003cspan class=\"citation-94\"\u003e Apply \u003c\/span\u003e\u003cb\u003ePravana ChromaSilk Vivids Smokey Violet\u003c\/b\u003e\u003cspan class=\"citation-94 citation-end-94\"\u003e directly and evenly to clean, dry hair.\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e Use a colour brush to ensure thorough saturation, section by section.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eProcessing:\u003c\/b\u003e\u003cspan class=\"citation-93 citation-end-93\"\u003e Allow the colour to process for 20-30 minutes at room temperature.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp\u003e\u003cb\u003eRinsing:\u003c\/b\u003e\u003cspan class=\"citation-92 citation-end-92\"\u003e Rinse hair thoroughly with cold water until the water runs clear.\u003csource-footnote _nghost-ng-c2744402464=\"\" ng-version=\"0.0.0-PLACEHOLDER\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e Do not shampoo. Follow with a colour-safe conditioner.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003cdiv class=\"product-custom-liquid\" style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Circular; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; background-color: rgb(255, 255, 255);\"\u003e\r\n\u003ch4 class=\"benefits-title\" style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; margin: 0px 0px 1rem; padding: 0px; border: 0px; font-style: var(--font-style-headings); font-variant: inherit; font-stretch: inherit; line-height: var(--base-headings-line); font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; font-size: 20px !important;\"\u003eBenefits \u0026amp; Features\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv\u003e\r\n\u003cp style=\"box-sizing: inherit; color: rgba(43, 44, 45, 0.75); font-family: Futura, sans-serif; font-size: 16px; letter-spacing: 0.6px; background-color: rgb(244, 244, 244);\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003eRAVANA’s ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.\u003cbr\u003e\r\nVIVIDS Clear-Dilute can be used to lighten or brighten any of your VIVIDS shades. \u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cp style=\"box-sizing: inherit; color: rgba(43, 44, 45, 0.75); font-family: Futura, sans-serif; font-size: 16px; letter-spacing: 0.6px; background-color: rgb(244, 244, 244);\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003ePRAVANA is the creative color category innovator with its award-winning VIVIDS collection and has one of the industry’s largest semi-permanent creative color.\u003cbr\u003e\r\nLighten VIVIDS shades without sacrificing vibrant tonality. Clear gel formula that won’t dim down your tone.\u003c\/span\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003cp style=\"box-sizing: inherit; margin-top: 0px; color: rgba(37, 37, 37, 0.75); font-family: Montserrat, sans-serif; font-size: 15px; letter-spacing: 0.2px; background-color: rgb(250, 250, 250);\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003ePravana ChromaSilk Vivids Smokey Violet is a professional quality semi-permanent direct dye.\u003cbr\u003e\r\nFor best results, we recommend pre-lightening hair to a level 8.\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cul style=\"box-sizing: inherit; list-style-position: inside; padding-left: 2rem; color: rgba(37, 37, 37, 0.75); font-family: Montserrat, sans-serif; font-size: 15px; letter-spacing: 0.2px; background-color: rgb(250, 250, 250);\"\u003e\r\n\t\u003cli style=\"box-sizing: inherit; list-style: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003eContains 90mls\u003c\/span\u003e\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; list-style: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003eSemi-Permanent hair colour\u003c\/span\u003e\u003c\/li\u003e\r\n\t\u003cli style=\"box-sizing: inherit; list-style: inherit; margin-bottom: 0px;\"\u003e\u003cspan style=\"box-sizing: inherit;\"\u003eNot tested on animals\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cdiv style=\"box-sizing: inherit; list-style: inherit; margin-bottom: 0px;\"\u003e \r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003eOne of the fastest growing and innovative colour brands brings us long-lasting, intense hair colour that does not transfer onto other strands or into other colours.\u003cbr\u003e\r\nAmongst the longest-lasting unnatural hair colours, Pravana's Chromasilk Vivids range delivers bright, rich semi-permanent shades in a conditioning form.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e\u003cspan style=\"box-sizing: border-box; cursor: inherit !important; font-weight: bolder;\"\u003eMixing\/Customising Colours:\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\nVivids Locked-In can be intermixed to create any colour imaginable. Due to the special pigments used, Locked-In colours need to be mixed thoroughly in the bowl.\u003cbr\u003e\r\nMix the colours together until you see that there is no separation of the colours and a uniform colour is achieved.\u003cbr\u003e\r\nTo lighten or pastel any of the Vivids Locked-In colours, use Pravana’s Vivids Clear. Add Vivids Locked-In colour of your choice to Vivids Clear until the colour desired is achieved.\u003cbr\u003e\r\nVivids Locked-In may be intermixed with the other Vivids Collection colours, but the colour created may transfer.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e\u003cspan style=\"box-sizing: border-box; cursor: inherit !important; font-weight: bolder;\"\u003eFeatures:\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n– Paraben-Free\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n– Zero Phthalates\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n– No animal testing\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n– Free from MEA and DEA\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n– EPA and CARB compliant\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e\u003cspan style=\"box-sizing: border-box; cursor: inherit !important; font-weight: bolder;\"\u003eDirections:\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n1. Pre-lighten hair to the desired level. For purity of Locked-In colour, follow the chart provided and pre-lighten hair to the level indicated for each shade. If hair is lightened beyond the recommended guideline, colour transfer may occur.\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n2. Before applying Locked-In, hair must be freshly shampooed and completely dried.\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n3. Taking a sections apply colour directly to the hair, applying section-by-section to ensure complete and even coverage. No developer is needed.\u003cbr style=\"box-sizing: border-box; cursor: inherit !important;\"\u003e\r\n4. Allow to process for 20-30 minutes at room temperature. Once the processing is complete, lightly shampoo with Vivids Colour Protect and rinse with cool water until the water runs clear.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003eApply Vivids Colour Protect Conditioner and rinse. Style as desired.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e*When lifting hair more than 3 levels we recommend performing a Silk Degrees Treatment after the lightening process, but before the Vivids Application.\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e\u003cspan style=\"box-sizing: border-box; cursor: inherit !important; font-weight: bolder;\"\u003eVolume : \u003c\/span\u003e90ml\u003c\/p\u003e\r\n\r\n\u003cp style='box-sizing: border-box; margin: 15px 0px; color: rgb(32, 32, 32); font-family: \"Archivo Narrow\", sans-serif; font-size: 18px; letter-spacing: 0.45px; background-color: rgb(228, 226, 226); cursor: inherit !important;'\u003e\u003cspan style=\"box-sizing: border-box; cursor: inherit !important; font-weight: bolder;\"\u003eDimensions : \u003c\/span\u003e5 x 3 x 20 cm\u003c\/p\u003e\r\n  \u003c\/div\u003e\r\n\r\n\u003cp style=\"box-sizing: inherit; color: rgba(43, 44, 45, 0.75); font-family: Futura, sans-serif; font-size: 16px; letter-spacing: 0.6px; background-color: rgb(244, 244, 244);\"\u003e \u003c\/p\u003e\r\n\r\n\u003ch2 style='font-feature-settings: inherit; font-variant-ligatures: no-common-ligatures; margin: 0px 0px 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: 52px; line-height: 62.4px; font-family: \"Playfair Display\", sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; color: rgb(255, 255, 255); background-color: rgb(53, 33, 59); text-align: center;'\u003eAdditional Benefits\u003c\/h2\u003e\r\n\r\n\u003cfigure style=\"margin: auto; font-feature-settings: inherit; font-variant-ligatures: no-common-ligatures; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; color: rgb(20, 13, 25); letter-spacing: 0.32px; background-color: rgb(53, 33, 59);\"\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e \u003c\/div\u003e\r\n\r\n\u003ctable style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; font-size: 16px; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; border-collapse: collapse; border-spacing: 0px; letter-spacing: 0.02em; text-align: center; padding: 0px 10px !important; border: none !important; color: rgb(255, 255, 255) !important;\"\u003e\r\n\t\u003ctbody style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box;\"\u003e\r\n\t\t\u003ctr style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box;\"\u003e\r\n\t\t\t\u003ctd style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; padding: 0px 10px !important; border: none !important;\"\u003e\n\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\t\u003cimg alt=\"\" decoding=\"async\" src=\"https:\/\/www.pravana.com\/wp-content\/uploads\/2023\/05\/icon-shiny.png\" style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box; max-width: 100%; width: 109.872px;\"\u003e\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tLong-lasting, rich color\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tand brilliant shine\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; padding: 0px 10px !important; border: none !important;\"\u003e\n\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\t\u003cimg alt=\"\" decoding=\"async\" src=\"https:\/\/www.pravana.com\/wp-content\/uploads\/2023\/05\/icon-30washes.png\" style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box; max-width: 100%; width: 111.193px;\"\u003e\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tVibrant color lasts\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tup to 30 washes*\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; padding: 0px 10px !important; border: none !important;\"\u003e\n\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\t\u003cimg alt=\"\" decoding=\"async\" src=\"https:\/\/www.pravana.com\/wp-content\/uploads\/2023\/05\/icon-mixingbowl.png\" style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box; max-width: 100%; width: 115.852px;\"\u003e\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tIntermixable with\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tother VIVIDS shades\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; padding: 0px 10px !important; border: none !important;\"\u003e\n\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\t\u003cimg alt=\"\" decoding=\"async\" src=\"https:\/\/www.pravana.com\/wp-content\/uploads\/2023\/05\/icon-customization.png\" style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box; max-width: 100%; width: 118.068px;\"\u003e\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tAllows for endless\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\tcustomization\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\t\u003ctr style=\"font: inherit; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; box-sizing: border-box;\"\u003e\r\n\t\t\t\u003ctd colspan=\"4\" style=\"font-feature-settings: inherit; font-variant: inherit; margin: 0px 0px 15px; font-style: inherit; font-stretch: inherit; line-height: 26px; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-variation-settings: inherit; vertical-align: baseline; box-sizing: border-box; letter-spacing: 0.02em; padding: 0px 10px !important; border: none !important;\"\u003e\n\u003cbr style='font-feature-settings: \"lnum\";'\u003e\r\n\t\t\t*When used with Color Protect Shampoo and Conditioner\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\u003c\/tbody\u003e\r\n\u003c\/table\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n \u003c\/figure\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n ","brand":"Pravana","offers":[{"title":"Default Title","offer_id":50083663773982,"sku":"PRV CS Viv SViolet","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2629\/files\/10178_Pravana-Chroma-Silk-Vivids-Smokey-Violet-90ML.jpg?v=1756271542","url":"https:\/\/www.thefinishingtouch.com.au\/products\/pravana-chromasilk-vivids-smokey-violet-90ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}