{"product_id":"pravana-chromasilk-vivids-everlasting-violet-reign-90ml","title":"Pravana ChromaSilk Vivids Everlasting Violet Reign 90ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003ePravana ChromaSilk Vivids Everlasting Violet Reign 90ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n#Vivid #Pravana #Lasting #Colours #Permanent\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003ch2 data-path-to-node=\"1\"\u003eRule with Radiance: Pravana ChromaSilk Vivids Everlasting Violet Reign (90ML)\u003c\/h2\u003e\r\n\r\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"2\"\u003eLong-lasting, regal purple has arrived.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cspan class=\"citation-183\"\u003eIntroducing \u003c\/span\u003e\u003cb data-index-in-node=\"52\" data-path-to-node=\"2\"\u003ePravana ChromaSilk Vivids Everlasting Violet Reign\u003c\/b\u003e\u003cspan class=\"citation-183 citation-end-183\"\u003e, the bridge between high-fashion \"Vivid\" tones and the longevity of permanent hair colour.\u003c\/span\u003e\u003cbr\u003e\r\nThis 90ML tube delivers a deep, majestic violet that doesn't just sit on the surface—it’s designed to stay.\u003c\/p\u003e\r\n\r\n\u003cp data-path-to-node=\"3\"\u003eUnlike traditional semi-permanent Vivids, the \u003cb data-index-in-node=\"46\" data-path-to-node=\"3\"\u003eEverlasting\u003c\/b\u003e range uses advanced Elura technology to lock in pigment, meaning you can enjoy your boldest purple for longer with less fading.\u003cbr\u003e\r\nIt’s the perfect choice for those who want to commit to a vibrant, royal hue without the frequent touch-ups.\u003cbr\u003e\r\n\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"4\"\u003eWhy Violet Reign is the Ultimate Purple Powerhouse:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"5\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,0,0\"\u003ePermanent Fashion Colour:\u003c\/b\u003e The first of its kind to offer vivid, punchy results with the durability of a permanent cream colour.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,1,0\"\u003eDeep, Rich Pigmentation:\u003c\/b\u003e \"Violet Reign\" is a sophisticated, cool-toned purple that provides intense saturation and a majestic finish.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,2,0\"\u003eElura Technology:\u003c\/b\u003e\u003cspan class=\"citation-182 citation-end-182\"\u003e A unique blend of pigments and silk amino acids that penetrate deep into the hair shaft for superior colour retention and vibrancy.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,3,0\"\u003eConditioning Powerhouse:\u003c\/b\u003e Formulated with \u003cb data-index-in-node=\"41\" data-path-to-node=\"5,3,0\"\u003eSea Buckthorn Oil\u003c\/b\u003e, \u003cb data-index-in-node=\"60\" data-path-to-node=\"5,3,0\"\u003eKeratin\u003c\/b\u003e, and \u003cb data-index-in-node=\"73\" data-path-to-node=\"5,3,0\"\u003eSilk Amino Acids\u003c\/b\u003e to ensure hair stays strong, hydrated, and incredibly shiny throughout the colouring process.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,4,0\"\u003eCustomisable:\u003c\/b\u003e\u003cspan class=\"citation-181 citation-end-181\"\u003e Can be used on its own for a bold statement or mixed with other ChromaSilk Everlasting shades to create a signature custom hue.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,5,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,5,0\"\u003eGrey Coverage:\u003c\/b\u003e Unlike semi-permanents, this formula can provide blended coverage for those stubborn greys while maintaining a fashion-forward tone.\u003cbr\u003e\r\n\t\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr data-path-to-node=\"6\"\u003e\r\n\u003ch3 data-path-to-node=\"7\"\u003eWhat’s in the Pack:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"8\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,0,0\"\u003e1 x 90ML Tube\u003c\/b\u003e\u003cspan class=\"citation-180 citation-end-180\"\u003e of Pravana ChromaSilk Vivids Everlasting Violet Reign Permanent Cream Colour.\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\t\u003cp\u003e \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cblockquote data-path-to-node=\"9\"\u003e\r\n\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,0\"\u003ePlease Note:\u003c\/b\u003e Developer (oxidant) is required for this product to work and is sold separately.\u003c\/p\u003e\r\n\u003c\/blockquote\u003e\r\n\r\n\u003chr data-path-to-node=\"10\"\u003e\r\n\u003ch3 data-path-to-node=\"11\"\u003eHow to Use for Majestic Results:\u003c\/h3\u003e\r\n\r\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"12\"\u003eImportant:\u003c\/b\u003e This is a professional-grade permanent hair colour. Always perform a \u003cb data-index-in-node=\"80\" data-path-to-node=\"12\"\u003epatch test 48 hours before\u003c\/b\u003e application and a \u003cb data-index-in-node=\"125\" data-path-to-node=\"12\"\u003estrand test\u003c\/b\u003e to preview your results.\u003c\/p\u003e\r\n\r\n\u003col data-path-to-node=\"13\" start=\"1\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"13,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,0,0\"\u003eMixing:\u003c\/b\u003e In a non-metallic bowl, mix \u003cb data-index-in-node=\"36\" data-path-to-node=\"13,0,0\"\u003ePravana ChromaSilk Vivids Everlasting Violet Reign\u003c\/b\u003e with \u003cb data-index-in-node=\"92\" data-path-to-node=\"13,0,0\"\u003ePravana Creme Developer\u003c\/b\u003e (10 Volume for maximum deposit or 20 Volume for slight lift\/grey coverage).\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"13,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,1,0\"\u003eRatio:\u003c\/b\u003e The recommended mixing ratio is \u003cb data-index-in-node=\"39\" data-path-to-node=\"13,1,0\"\u003e1 part colour to 1.5 parts developer\u003c\/b\u003e (e.g., 60g of colour + 90g of developer).\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"13,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,2,0\"\u003eApplication:\u003c\/b\u003e Apply to dry, unwashed hair. For the most vibrant results, it is best applied to hair that has been pre-lightened to a Level 9 or 10.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"13,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,3,0\"\u003eProcessing:\u003c\/b\u003e\u003cspan class=\"citation-179\"\u003e Process for \u003c\/span\u003e\u003cb data-index-in-node=\"24\" data-path-to-node=\"13,3,0\"\u003e30 minutes\u003c\/b\u003e\u003cspan class=\"citation-179 citation-end-179\"\u003e at room temperature.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"13,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13,4,0\"\u003eRinse:\u003c\/b\u003e Rinse thoroughly with cool water until the water runs clear. Follow with a colour-safe shampoo and conditioner (we recommend Davroe or RPR for best results).\u003cbr\u003e\r\n\t\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003chr data-path-to-node=\"14\"\u003e\r\n\u003cp data-path-to-node=\"15\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"15\"\u003eReady to claim your crown? Add Pravana Everlasting Violet Reign to your kit today!\u003c\/b\u003e\u003c\/p\u003e\r\n\r\n\u003cp data-path-to-node=\"16\"\u003eWould you like me to write descriptions for any other Pravana Everlasting shades, or perhaps a developer to go with this?\u003c\/p\u003e\r\n","brand":"Pravana","offers":[{"title":"Default Title","offer_id":50444001706270,"sku":"PRV CS VEL VR","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2629\/files\/10379_Pravana-ChromaSilk-Vivids-Everlasting-Violet-Reign-90ML.jpg?v=1766139236","url":"https:\/\/www.thefinishingtouch.com.au\/products\/pravana-chromasilk-vivids-everlasting-violet-reign-90ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}