{"product_id":"hi-lift-true-colour-7-01-natural-ash-blonde-100ml","title":"Hi Lift True Colour 7.01 Natural Ash Blonde 100ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003eHi Lift True Colour 7.01 Natural Ash Blonde 100ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n#Hilift #True #Color #Colour #Hair #Salon\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003cp data-path-to-node=\"0\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eHi Lift True Colour 7.01 Natural Ash Blonde 100ml\u003c\/b\u003e delivers rich, long-lasting color with exceptional coverage and natural-looking cool tones.\u003cbr\u003e\r\nFormulated in Italy for professional salon results, this advanced permanent color cream combines deep conditioning agents with high-performance pigments to neutralize warm, brassy undertones while maintaining hair health and shine.\u003c\/p\u003e\r\n\r\n\u003cp data-path-to-node=\"1\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003eLevel 7.01 combines a natural blonde base with subtle ash tones, making it ideal for clients seeking a cool, balanced blonde that counteracts unwanted gold, orange, or copper pigments.\u003cbr\u003e\r\n\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"2\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003eKey Salon Benefits\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"3\" style='padding-inline-start: 32px; font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"3,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eSuperior Tone Control:\u003c\/b\u003e Formulated with a cool ash direction (.01) to effectively counteract unwanted warmth and brassiness.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"3,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e100% Grey Coverage:\u003c\/b\u003e Provides consistent, uniform coverage from roots to ends, even on resistant grey hair.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"3,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eLow Ammonia Formula:\u003c\/b\u003e Gentle on the hair shaft and scalp while ensuring maximum pigment retention and longevity.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"3,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eDeeply Conditioning:\u003c\/b\u003e Enriched with herbal extracts and protective agents to leave hair feeling soft, healthy, and hydrated post-service.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"3,4,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3,4,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eEconomical 100ml Tube:\u003c\/b\u003e Offers great value per application for high-volume salon environments.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3 data-path-to-node=\"5\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003eSpecifications\u003c\/h3\u003e\r\n\r\n\u003ctable data-path-to-node=\"6\" style='margin-bottom: 32px; font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e\r\n\t\u003cthead style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cstrong style=\"line-height: 1.15 !important; margin: 0px !important;\"\u003eFeature\u003c\/strong\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cstrong style=\"line-height: 1.15 !important; margin: 0px !important;\"\u003eDetails\u003c\/strong\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\u003c\/thead\u003e\r\n\t\u003ctbody style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,1,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6,1,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eShade\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,1,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e7.01 Natural Ash Blonde\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,2,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6,2,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eSize\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,2,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e100ml \/ 3.38 fl. oz.\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,3,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6,3,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eType\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,3,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003ePermanent Conditioning Cream Colour\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,4,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6,4,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eMixing Ratio\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,4,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e1 : 1.5 (1 part colour to 1.5 parts developer)\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\t\u003ctr style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,5,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6,5,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eOrigin\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\t\u003ctd style=\"border: 1px solid rgb(196, 199, 197); padding: 8px 12px; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cspan data-path-to-node=\"6,5,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eMade in Italy\u003c\/span\u003e\u003c\/td\u003e\r\n\t\t\u003c\/tr\u003e\r\n\t\u003c\/tbody\u003e\r\n\u003c\/table\u003e\r\n\r\n\u003ch3 data-path-to-node=\"8\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003eProfessional Directions for Use\u003c\/h3\u003e\r\n\r\n\u003col data-path-to-node=\"9\" start=\"1\" style='padding-inline-start: 32px; font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"9,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eMixing:\u003c\/b\u003e In a non-metallic bowl, mix 1 part Hi Lift True Colour with 1.5 parts of the appropriate Hi Lift Developer (10 Vol, 20 Vol, 30 Vol, or 40 Vol depending on desired level of lift).\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"9,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eApplication:\u003c\/b\u003e Apply evenly to dry, unwashed hair using a tint brush, starting at the root area or areas with the highest percentage of grey.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"9,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eProcessing:\u003c\/b\u003e Process for 30–45 minutes depending on the desired intensity and coverage requirements.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"9,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eRinse:\u003c\/b\u003e Emulsify gently with warm water, rinse thoroughly, and follow with a color-safe shampoo and conditioner to lock in shade brilliance.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003cblockquote data-path-to-node=\"10\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e\r\n\u003cp data-path-to-node=\"10,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;\"\u003eNote:\u003c\/b\u003e For professional salon use only. Perform a preliminary skin patch test 48 hours prior to application.\u003c\/p\u003e\r\n\u003c\/blockquote\u003e\r\n\r\n\u003cp data-path-to-node=\"12\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important; margin-left: 0px !important; margin-right: 0px !important;'\u003e#Hilift #TrueColor #TrueColour #Hair #Salon #HairColour #AshBlonde #ProfessionalHair care #NaturalAshBlonde #PermanentColour\u003c\/p\u003e\r\n","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":59972540432670,"sku":"HL TC 7.01","price":9.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2629\/files\/11002_Hi-Lift-True-Colour-Hair-Colour-Creme-100GM-2.jpg?v=1789634184","url":"https:\/\/www.thefinishingtouch.com.au\/products\/hi-lift-true-colour-7-01-natural-ash-blonde-100ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}