{"product_id":"asp-elixir-colour-10-117-platinum-100ml","title":"ASP Elixir Colour 10.117 Platinum 100ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003eASP Elixir Colour 10.117 Platinum 100ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n#Elixir #Hair #Color #Colour\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003ch2 data-path-to-node=\"1\"\u003ePure Platinum Brilliance: ASP Kitoko Elixir Permanent Colour – 10.117 (100ML)\u003c\/h2\u003e\r\n\r\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"2\"\u003eAchieve the ultimate high-fashion blonde with a formula that prioritises hair health.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cb data-index-in-node=\"86\" data-path-to-node=\"2\"\u003eASP (Affinage Salon Professional) Elixir 10.117 (Platinum)\u003c\/b\u003e is a premium, high-performance permanent hair colour designed for stylists and clients who demand clean, ice-cool results without compromise.\u003c\/p\u003e\r\n\r\n\u003cp data-path-to-node=\"3\"\u003eThe \u003cb data-index-in-node=\"4\" data-path-to-node=\"3\"\u003e10.117 shade\u003c\/b\u003e is a sophisticated, extra-ash platinum.\u003cbr\u003e\r\nThe \".117\" tonal direction indicates a heavy concentration of cool pigments specifically engineered to neutralise stubborn pale-yellow reflects, leaving behind a crisp, metallic platinum finish that radiates health.\u003cbr\u003e\r\n\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"4\"\u003eWhy ASP Elixir is a Global Leader:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"5\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,0,0\"\u003eAdvanced Data Scan Technology:\u003c\/b\u003e This unique formula allows smaller color molecules to penetrate deeper into the hair shaft before expanding, ensuring incredible pigment longevity and 100% grey coverage.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,1,0\" id=\"p-rc_5dc583a110193a1a-79\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,1,0\"\u003eShea Butter \u0026amp; Argan Oil Infusion:\u003c\/b\u003e\u003cspan class=\"citation-170 citation-end-170\"\u003e Unlike traditional harsh colours, Elixir is enriched with a botanical \"buffer\" that protects the hair during the oxidative process, leaving the cuticle smooth and reflective.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,2,0\" id=\"p-rc_5dc583a110193a1a-80\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,2,0\"\u003eUltra-Low Ammonia:\u003c\/b\u003e Enjoy a more comfortable salon experience. \u003cspan class=\"citation-169 citation-end-169\"\u003eThe low-ammonia formula reduces scalp irritation and ensures the hair maintains its natural elasticity and strength.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,3,0\" id=\"p-rc_5dc583a110193a1a-81\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,3,0\"\u003eGPS-TECnology™:\u003c\/b\u003e\u003cspan class=\"citation-168 citation-end-168\"\u003e (Geomagnetic Pull System) This technology \"pulls\" the colour deep into the cortex, ensuring even distribution from roots to ends—perfect for long, blonde hair that requires uniform toning.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,4,0\"\u003eIncredible Value:\u003c\/b\u003e The generous \u003cb data-index-in-node=\"31\" data-path-to-node=\"5,4,0\"\u003e100ML tube\u003c\/b\u003e and a flexible mixing ratio make this a cost-effective choice for busy salons.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr data-path-to-node=\"6\"\u003e\r\n\u003ch3 data-path-to-node=\"7\"\u003eThe \"10.117 Platinum\" Result:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"8\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,0,0\"\u003eOn Level 10+ Pre-lightened Hair:\u003c\/b\u003e Creates a stunning, \"frozen\" platinum look with a subtle violet-ash undertone to keep the blonde looking expensive and clean.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,1,0\"\u003eAs a Toner:\u003c\/b\u003e Perfect for refined toning after a heavy highlight or balayage service to eliminate raw yellow tones.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr data-path-to-node=\"9\"\u003e\r\n\u003ch3 data-path-to-node=\"10\"\u003eProfessional Mixing \u0026amp; Application:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"11\"\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11,0,0\"\u003eMixing Ratio:\u003c\/b\u003e 1 part Elixir Colour : 1.5 parts developer (e.g., 50ml color to 75ml developer).\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11,1,0\"\u003eDeveloper Choice:\u003c\/b\u003e * Use \u003cb data-index-in-node=\"24\" data-path-to-node=\"11,1,0\"\u003eASP 3% (10 Vol)\u003c\/b\u003e for maximum deposit and toning on pre-lightened hair.\u003c\/p\u003e\r\n\r\n\t\u003cul data-path-to-node=\"11,1,1\"\u003e\r\n\t\t\u003cli\u003e\r\n\t\t\u003cp data-path-to-node=\"11,1,1,0,0\"\u003eUse \u003cb data-index-in-node=\"4\" data-path-to-node=\"11,1,1,0,0\"\u003eASP 6% (20 Vol)\u003c\/b\u003e for standard lifting and deposit.\u003c\/p\u003e\r\n\t\t\u003c\/li\u003e\r\n\t\u003c\/ul\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli\u003e\r\n\t\u003cp data-path-to-node=\"11,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11,2,0\"\u003eProcessing Time:\u003c\/b\u003e 30–45 minutes depending on the desired intensity and hair porosity.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr data-path-to-node=\"12\"\u003e\r\n\u003ch3 data-path-to-node=\"13\"\u003ePro Stylist Maintenance Tip:\u003c\/h3\u003e\r\n\r\n\u003cp data-path-to-node=\"14\"\u003eTo maintain the integrity of a Level 10 platinum, always recommend a bond-building treatment or a high-quality purple toning mask once a week. This helps keep the \"10.117\" pigments locked in and prevents environmental yellowing.\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003chr data-path-to-node=\"15\"\u003e\r\n\u003cp data-path-to-node=\"16\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16\"\u003eElevate your blonde artistry. Experience the precision and luxury of ASP Elixir 10.117 Platinum for a flawless, high-shine finish.\u003c\/b\u003e\u003c\/p\u003e\r\n\r\n\u003ch2 data-path-to-node=\"1\"\u003e \u003c\/h2\u003e\r\n","brand":"Elixir","offers":[{"title":"Default Title","offer_id":50722916827422,"sku":"ASP Elixir 10.117","price":16.95,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/www.thefinishingtouch.com.au\/products\/asp-elixir-colour-10-117-platinum-100ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}