{"product_id":"asp-colour-dynamics-pure-purple-ultra-vibrant-semi-permanent-150ml","title":"ASP Colour Dynamics Pure Purple Ultra Vibrant Semi Permanent 150ML","description":"\u003cspan style=\"font-size:18px;\"\u003e\u003cstrong\u003eASP Colour Dynamics Pure Purple Ultra Vibrant Semi Permanent 150ML\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\r\n#Asp #Semi #Permanent #Elixir #Hair #Color #Colour\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n \r\n\u003ch2 data-path-to-node=\"1\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003eElectrify Your Style: ASP Colour Dynamics – Pure Purple (150ML)\u003c\/h2\u003e\r\n\r\n\u003cp data-path-to-node=\"2\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"2\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eExperience high-definition violet like never before.\u003c\/b\u003e\u003cbr\u003e\r\n\u003cb data-index-in-node=\"53\" data-path-to-node=\"2\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eASP (Affinage Salon Professional) Colour Dynamics\u003c\/b\u003e in \u003cb data-index-in-node=\"106\" data-path-to-node=\"2\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003ePure Purple\u003c\/b\u003e is an ultra-vibrant, semi-permanent professional hair color designed to deliver intense, head-turning results.\u003cbr\u003e\r\nInfused with advanced color technology, this \"Ultra-Vibrant\" formula provides a deep, royal purple saturation that remains luminous and multidimensional.\u003c\/p\u003e\r\n\r\n\u003cp data-path-to-node=\"3\" id=\"p-rc_33ef82bd85129c82-107\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\u003cspan class=\"citation-264 citation-end-264\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eWhether you are looking for a full head of vivid color, bold slices, or a custom-blended pastel, Pure Purple offers the creative flexibility to achieve a professional, high-shine finish without the need for peroxide or ammonia.\u003csource-footnote _nghost-ng-c1466528501=\"\" ng-version=\"0.0.0-PLACEHOLDER\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e\u003csources-carousel-inline _nghost-ng-c2957168883=\"\" ng-version=\"0.0.0-PLACEHOLDER\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003csource-inline-chip _ngcontent-ng-c2957168883=\"\" _nghost-ng-c4129283413=\"\" class=\"ng-star-inserted\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003c\/source-inline-chip\u003e\u003c\/sources-carousel-inline\u003e\u003c\/p\u003e\r\n\r\n\u003cdiv _ngcontent-ng-c4129283413=\"\" class=\"source-inline-chip-container ng-star-inserted\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\u003cbutton _ngcontent-ng-c4129283413=\"\" aria-label=\"View source details. Opens side panel.\" cdkoverlayorigin=\"\" class=\"button ng-star-inserted\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwjX1fawwLSTAxUAAAAAHQAAAAAQpwI\" decode-data-ved=\"1\" jslog='262206;track:generic_click,impression,attention;BardVeMetadataKey:[[\"r_339d2b84ceeb5d89\",\"c_d354560653816407\",null,\"rc_33ef82bd85129c82\",null,null,\"en\",null,1,null,null,1,0],null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[0]]' style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\u003cmat-icon _ngcontent-ng-c4129283413=\"\" aria-hidden=\"true\" class=\"mat-icon notranslate symbol gds-icon-s google-symbols mat-ligature-font mat-icon-no-color ng-star-inserted\" data-mat-icon-name=\"link\" data-mat-icon-type=\"font\" fonticon=\"link\" role=\"img\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003c\/mat-icon\u003e\u003c\/button\u003e\u003c\/div\u003e\r\n\r\n\u003cp\u003e \u003c\/p\u003e\r\n\r\n\u003ch3 data-path-to-node=\"4\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003eWhy Colour Dynamics is a Stylist Favorite:\u003c\/h3\u003e\r\n\r\n\u003cul data-path-to-node=\"5\" style='padding-inline-start: 32px; font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"5,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eUltra-Vibrant Pigmentation:\u003c\/b\u003e Formulated with high-density direct dyes for a \"Pure Purple\" result that is punchy, rich, and fade-resistant.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"5,1,0\" id=\"p-rc_33ef82bd85129c82-108\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eBuilt-in Conditioning:\u003c\/b\u003e\u003cspan class=\"citation-263\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e The conditioning cream base is enriched with \u003c\/span\u003e\u003cb data-index-in-node=\"68\" data-path-to-node=\"5,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eShea Butter and Argan Oil\u003c\/b\u003e\u003cspan class=\"citation-263 citation-end-263\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e, which deeply nourish the hair during the coloring process, leaving it feeling silkier and stronger than before you started.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"5,2,0\" id=\"p-rc_33ef82bd85129c82-109\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eDatem Plus® Technology:\u003c\/b\u003e\u003cspan class=\"citation-262 citation-end-262\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e ASP’s unique technology ensures even pigment distribution, preventing \"patchy\" results and ensuring the color grips the hair for maximum longevity.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"5,3,0\" id=\"p-rc_33ef82bd85129c82-110\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eDamage-Free Formula:\u003c\/b\u003e\u003cspan class=\"citation-261 citation-end-261\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e 100% Ammonia-free and Peroxide-free.\u003csource-footnote _nghost-ng-c1466528501=\"\" ng-version=\"0.0.0-PLACEHOLDER\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003c\/source-footnote\u003e\u003c\/span\u003e \u003cspan class=\"citation-260 citation-end-260\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eIt is a gentle, deposit-only color that respects the integrity of the hair fiber.\u003c\/span\u003e\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"5,4,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,4,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eCustomizable Intensity:\u003c\/b\u003e Use it \"neat\" for a bold, neon-violet look, or mix it with \u003cb data-index-in-node=\"83\" data-path-to-node=\"5,4,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eASP Pasteliser\u003c\/b\u003e to create soft, dreamy lavender or lilac tones.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003chr data-path-to-node=\"6\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\r\n\u003ch3 data-path-to-node=\"7\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003eHow to Achieve the Perfect Purple:\u003c\/h3\u003e\r\n\r\n\u003col data-path-to-node=\"8\" start=\"1\" style='padding-inline-start: 32px; font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"8,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,0,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003ePreparation:\u003c\/b\u003e For the most vibrant, \"true-to-tone\" results, apply to hair that has been pre-lightened to a Level 9 or 10. (While it can add a deep tint to natural dark hair, the \"Ultra-Vibrant\" effect is best seen on lightened bases).\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"8,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eApplication:\u003c\/b\u003e Shampoo the hair and towel dry. Wear gloves and apply \u003cb data-index-in-node=\"67\" data-path-to-node=\"8,1,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003ePure Purple\u003c\/b\u003e evenly to the hair. Use a tint brush or comb through to ensure total saturation.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"8,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eProcessing:\u003c\/b\u003e Leave for \u003cb data-index-in-node=\"22\" data-path-to-node=\"8,2,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e15 to 30 minutes\u003c\/b\u003e. Increasing the processing time or adding gentle heat will result in a deeper, longer-lasting color.\u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\t\u003cli style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\r\n\t\u003cp data-path-to-node=\"8,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8,3,0\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eRinse:\u003c\/b\u003e Rinse thoroughly with cool water until the water runs clear. Do not shampoo immediately after rinsing to allow the pigment to settle.\u003cbr\u003e\r\n\t \u003c\/p\u003e\r\n\t\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\r\n\u003chr data-path-to-node=\"9\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\r\n\u003ch3 data-path-to-node=\"10\" style='font-family: \"Google Sans\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003ePro Styling Tip:\u003c\/h3\u003e\r\n\r\n\u003cp data-path-to-node=\"11\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003eTo keep your \u003cb data-index-in-node=\"13\" data-path-to-node=\"11\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003ePure Purple\u003c\/b\u003e looking electric, suggest a sulfate-free shampoo and recommend that clients minimize hair washing and use cool water.\u003cbr\u003e\r\nThis seals the hair cuticle and locks that vibrant violet in for longer!\u003cbr\u003e\r\n \u003c\/p\u003e\r\n\r\n\u003chr data-path-to-node=\"12\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\r\n\u003cp data-path-to-node=\"13\" style='font-family: \"Google Sans Text\", sans-serif !important; line-height: 1.15 !important; margin-top: 0px !important;'\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"13\" style=\"line-height: 1.15 !important; margin-top: 0px !important;\"\u003eUnleash your creativity and go bold. Add the power of ASP Pure Purple to your toolkit for a violet that truly pops!\u003c\/b\u003e\u003c\/p\u003e\r\n","brand":"Elixir","offers":[{"title":"Default Title","offer_id":50730606821662,"sku":"ASP CD Pure Purple","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/2629\/files\/10513_ASP-Colour-Dynamics-Pure-Purple-150ML.jpg?v=1774236643","url":"https:\/\/www.thefinishingtouch.com.au\/products\/asp-colour-dynamics-pure-purple-ultra-vibrant-semi-permanent-150ml","provider":"Finishing Touch Body Hair And Beauty Supplies","version":"1.0","type":"link"}